Marketing Travel Study Adventures
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en Español
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We need everyone’s help to fill the trips! Here are some ideas for marketing:
Marketing Content
- What makes a travel study adventure special
- They provide a safe, fun, comfortable way to explore and learn about horticulture around the world. A local expert, a local bus driver, and an Extension professional are taking care of you every step of the way
- Small boutique tours (many components that are not available on large commercial tours): Very nice unique accommodations; Easy access to see, hear, and ask questions; Opportunity to get to know guides and fellow travelers; Everyone included in group activities; Time for individual adventures.
- Designed specifically for NC EMG volunteers, focused on horticulture
- EMG Continuing Education Hours. Content hours are identified for each specific tour. The EMG traveler must get pre-approval of hours from their EMG county coordinator.
- Opportunity to build relationships with other passionate gardeners
- Outstanding reviews from previous travelers. They love the knowledge and camaraderie they experience!
Marketing Strategies
General Program & Specific Adventures
- Provide agents with ready-made drafts of marketing materials
- Slides for EMG initial training and updates
- Newsletter Article
- Social media post
- Images NOTE: Many of these images we only have permission to use on EG Travel Study Adventures. DO NOT jeopardize our permission to use them by ignoring this restriction!
Marketing Outlets
-
Horticulture Agents
- Portal Posts
- Social Media
- Newsletters
- EMG Intranet
- Announcement at Initial Training and updates.
-
Consumer Horticulture Program
- NC Consumer Hort Google groups
- National EMG Coordinator listserv
- Extension Gardener Portal
- Consumer Hort Social Media
- CALS Social Media- Caro Metzler
- CALS Content Submission Form One space for all CALS Communication (newsletters, Social Media, etc.)
- Alumnae Google group/newsletter and other potential NC State options
- Online Classes
-
State EMG Program
- Statewide EMG newsletter
- EMG Intranet
- Announcement banner. This will show up on all county intranet sites
- Information on the State site
- EMG Portal
- EMG Social Media
- PPP
Marketing Materials – EG Travel Study Adventures Program
Marketing Materials – 2024 (1/22-1/29) Costa Rica (coming soon)
Marketing Materials – 2024 (4/16 – 4/25) Netherlands (coming soon)